The App-renticeship

In a period of construction chaos, we helped tradies and builders to connect with a young brand that was yet to find its voice.

The Skill Xchange is a network that provides subcontractors with access to quality construction jobs. With sign-ups stagnating, the brand needed both short-term wins to secure future investment whilst keeping a longer-term vision in play.

With the launch of a new app, it was important that the platform showed tradies that it was easy to use and ultimately worth the effort. To overcome the attention barrier on what can be a dry topic, we created an entertaining story using an unexpected brand ambassador.